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Top 10 brand tie-ups done right. Ish…

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Top 10 brand tie-ups done right. Ish…

Dejan Jovanovic 3 months ago
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When popular brands get together with car manufacturers the results are often slightly embarrassing, but sometimes you get a gem in the mix

When car companies team up with trendy brands you often get some cringeworthy results: Remember the time Dr Dre’s Beats got together with Seat? Or the Nissan Micra with Bose branding?

Every once in a while however it works out cooler than that and you get a car company mixing it with popular brands to good effect. Sometimes they even end up creating a bit of a cult special. Like the cars in the Top 10 list we’ve gathered here today…

Lincoln Continental Mark IV Emilio Pucci

top 10 brand cars

Back in the day Lincoln had a thing for luxury labels like Cartier and Givenchy, but Ford’s fancy brand also had the sass to work with a Florentine noble who liked to ski, fence, and drive fast – during the war Emilio Pucci flew bombers, and when the fighting stopped he created a lingerie line. Lincoln couldn’t have picked a better playboy to market the Lincoln Continental Mark IV Emilio Pucci edition.

Porsche 924 Martini

top 10 brand cars

When your cars are associated with one father most recognizable and winningest lieveries in racing, you’d be a fool not to capitalize and Porsche recognized the advantage of co-branding when it came time to market the black sheep of the line-up, the Volkswagen-derived Porsche 924.   The Martini edition came in the classic white paintwork with dark blue, light blue and red racing stripes around the body.

Mitsubishi Pajero Rothmans

top 10 brand cars

Ten years after Porsche scored with the 924 Martini, Mitsubishi wised up to the pull of iconic racing liveries and got the British American Tobacco people on the phone – in 1987 the Japanese brand used its off-road rallying success (1985 Dakar winner, and Pharaohs Rally winner) to promote the Pajero Rothmans Special which still looks better than most crossovers today.

VW Golf Pirelli

top 10 brand cars

Maybe it wasn’t the first, but in 1976 the Golf GTI started a revolution for cheap driving fun and spawned generations of hot hatchbacks across the industry. One of the most desirable is the one that started it all, the MkI particularly in Pirelli Edition trim with the trademark P-slot wheels that can fetch a fair sum 35 years later.   

GMC Syclone Marlboro

top 10 brand cars

It’s so American, it can’t even spell its name, and the GMC Syclone was a pioneer in the early 1990s with a turbocharged V6 under the bonnet and a lowered ride height for urban performance. This rare car quickly gained cult status and remains desirable today, but for a niche within a niche you need to find an ultra rare (only 10 were made) Marlboro edition Syclone that came with some rad Coyd Boddington wheels

Bentley Breitling

top 10 brand cars

Conveniently, watchmaker Breitilng works together with both a team of jet pilots and a team of Bentley craftsmen in Crewe, so when creating a limited edition line of Bentley Breitling cars the manufacturer offered the lucky few a wristwatch along with a fly-along in a genuine fighter aircraft.

DS3 B.R.M

top 10 brand cars

Another watchmaker/carmaker combination makes slightly less sense – for example, Citroen’s premium-ish brand DS released a DS3 model tarted up with exclusive watch brand B.R.M. limited to just 39 examples worldwide. The irony here is that some of the more exclusive B.R.M. watches cost three or four times as much as the actual car…

Ford F-150 Nascar

top 10 brand cars

As one of the biggest sporting brands in America, it was smart for Ford to tie up with Nascar to launch a new model. It was slightly less smart however to launch a Nascar pick-up truck, but the special edition F-150 released in the late 1990s won our good ol’ hearts anyway with a bunch of chequered flag motifs, side-exit exhausts, and meaty tyres on black steelies. And everything is better with black steelies…

Aston DB7 Alfred Dunhill

top 10 brand cars

When Aston Martin released a one-off DB7 made for Alfred Dunhill, there were some murmurs of protest from the back of the room so Gaydon was forced to produce a handful of cars for the well-heeled customers who threw enough of a fuss, as well as enough cash… ~Aston Martin built a little over 200 examples with either a cigar humidor, or the non-smoking option of a Dunhill grooming kit.

Opel Agila Haribo

top 10 brand cars

Opel was self-deprecating enough to see the lameness in shouting for attention through luxury brand tie-ups, and the German manufacturer called on a national symbol in order to have some fun with the Agila supermini in 2003 – the result was the Agila Haribo in bright yellow which went well with the famous Hairdo gummy bears.

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