The Koreans are launching the new 2019 Hyundai Kona in the UAE with sales commencing later this month from AED62,000 – but that’s only half the story…
Hyundai Middle East has just announced the new Kona crossover, ready to go on sale in the UAE and across the region later this month with prices starting from around AED62,000.
The edgy crossover (read: the designer just couldn’t put his pen down) is entering a hotly contested segment that spoils consumers for choice: there is the Nissan Kicks, Mazda CX-3, Renault Captur, Chevrolet Trax, Kia Niro, Honda HR-V, and we’re probably forgetting a few.
By now you know the game – these are all front-wheel-drive-based compact hatchbacks on stilts, and the Kona is no different. Where Hyundai hopes to stand out is clearly the out-there styling, and the level of equipment on board.
The 2019 Hyundai Kona actually goes all the way past AED90,000 for the full-options model, which includes a sunroof, premium sound system, collision warnings and avoidance systems. In addition as you go up through the trim levels you can have all-wheel drive, head-up display, LED headlamps, seven-speed automatic transmission.
In basic cars power comes from an ageing 2.0-litre naturally aspirated four-cylinder engine making just 147 horsepower and 179Nm of torque. The highlights is a newer 1.6-litre turbocharged engine rated at 175bhp and 265Nm of torque. Packed with the latter option the 2019 Hyundai Kona does zero to 100km/h in 7.9 seconds and tops out at 205km/h, which is pretty commendable stuff.
With this latest crossover Hyundai is openly targeting women – particularly the liberated drivers in Saudi Arabia – and first-time buyers hoping to attract the trend-set with those slim headlamps, loud colour palette, and contrasting plastic cladding. In this tough segment we’ll see whether buyers respond favourably to a little Hyundai that costs nearly a hundred grand.