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Aston Martin wants $3.5 million for the ultimate James Bond movie merch

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Aston Martin wants $3.5 million for the ultimate James Bond movie merch

Dejan Jovanovic 7 months ago
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This 1:1 scale limited edition Aston Martin DB5 is just like the one Sean Connery drove in 1964’s Goldfinger while pretending to be an agent called James Bond…

If George Lucas can do it, and Matt and Trey can do it, so can Aston Martin. Movie Merchandise is where the money’s at, only instead of little Storm Troopers and Eric Cartmans, Aston Martin is doing its toy in 1:1 scale.

The Gaydon manufacturer has announced a new run of classic James Bond DB5s, with first of the 25 limited edition cars planned for completion in 2020 at the original Newport Pagnell factory where they came from back in the day.

aston martin db5 james bond 007 1

Aston Martin is also including all the working gadgets dreamt up by the filmmakers, developed with help from Oscar-winner Chris Cobould who’s the guy that worked on 14 previous James Bond flicks.

Agent 007’s DB5 first made an appearance in 1964’s Goldfinger and again the following year in Thunderball where it managed to outrun an ancient Ford Fairlane. The car starred in a total of six James Bond movies, bowing out with Spectre in 2015, though that was too crap to sit through and make it to the DB5 bits.

aston martin db5 james bond 007 1

When it first became a movie sensation, the Silver Birch DB5 was as much a star as Sean Connery – 2.5 million Corgi die-cast toys were sold at launch in 1965 and today you can even buy a Lego kit.

Only Aston Martin however has the official full-size merch, and seeing as just 25 will be built you can expect a suitably exclusive price – $3.5 million before any taxes start applying, or basically AED13 million…

aston martin db5 james bond 007 1

When it was originally launched by Aston Martin in 1963, the DB5 model produced 282 horsepower at 5,550rpm from its straight-six 4.0-litre engine, and 0-100km/h was claimed in less than 7.5 seconds which seems pretty brisk even by today’s standards

And once you’ve paid all that money, you can’t even drive the thing because it won’t actually be road legal. You can understand why someone might have an issue with the machine guns down at the RTA…

It’s a nice way to make an earn, these continuation cars. Except, where Jaguar did runs of D-Type and Lightweight E-Types, Aston Martin isn’t actually ‘continuing’ any production legacy. They’re just milking a movie star. But what can you do, this is showbiz.

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