The storied American brand is planning a return to form for the umpteenth time promising a host of new models through 2021 – and this all-electric Cadillac crossover will lead the charge
The race began the moment Jaguar jumped the start, launching the all-electric I-Pace crossover last year and beating all the other old guard manufacturers as the first EV on the market. Audi followed with the release of the e-tron crossover and unlike the Brits who developed a dedicated electric platform, Audi rushed it with a repurposed Q5.
Meanwhile Cadillac, as usual, is responding late to trends in the automotive industry with a surprise Detroit premiere of this new Cadillac EV. The three-row SUV is developed on GM’s next-generation dedicated electric architecture, and the Cadillac EV will be the group’s first product to roll out using the new platform.
Cadillac boss Steve Carlisle is pretty chuffed: ““It will represent the height of luxury and innovation while positioning Cadillac as the pinnacle of mobility.”
So far they haven’t picked a name for it but more about the Cadillac EV will be revealed as it gets closer to production for the 2021 model year. In fact by the year 2021 Cadillac plans to keep launching new cars at the rate of one every six months.
GM’s CEO Mary Barra has gone on the record repeatedly promising more electric vehicles. Just as 2018 came to an end, GM hit a cumulative total of 200,000 EV sales in the US, but that’s counting since the Chevrolet Volt rolled out in 2010.
Even with such a low batting average (GM sells three million cars a year in the US and EVs make up one percent of that…) GM is betting big on electricity just like everyone else, planning 20 new zero-emissions models by 2023.