Suffering an identity crisis, BMW thinks the way to stand out in an era of template automobiles is by simply shouting the loudest – and would you look at the mug on the new 2020 BMW 7 Series…
This is the new BMW 7 Series, and the Munich manufacturer is particularly proud of one major development. The grille, they’d like to point out, is now 40 percent larger. It’s an interesting look, as in Gary Busey flashing a psychotic grin. That’ll be a pleasant sight driving down a lonely road at night in someone’s rear view mirror.
Designers of the facelifted 7er actually had to raise the front end by 50mm to fit that giant mug, but every bit of attention counts. Because they had so much grille to play with they included active flaps to open and close depending on cooling requirements.
BMW staged the world premiere in China, the biggest market for the 7 Series, accounting for 44 percent of the model’s global sales (to be exact, 24,500 cars). Chinese buyers love this sort of bling and the bigger grille always wins in a fight for fast-lane supremacy.
At the back of the car the taillights take a cue from the new 8 Series, with a slimmer design and a light strip spanning the width of the rear because heckblende is the hot thing right now. See the new Porsche 911, those Rivian trucks, the Audi A7, Lincoln Aviator… Everyone’s at it.
Customers will be able to choose from 18-inch to 21-inch wheel designs, and short and long versions as usual, and the flagship V12 engine remains the ‘full-options’ choice. Both the short and long wheelbase have grown in size, and the 2020 BMW 7 Series features a body structure made of a mix of steel, aluminium, and carbon fibre which are tricks borrowed from the company’s BMW i8 sports car.
Options include gizmos like laser lights and active steering, but the equipment list is massive including every safety system out there, pus 3D rear lights, new infotainment system, and everything you’d expect in the uber-luxury segment.
The first key model is the 2020 BMW 750i xDrive putting 530 horsepower to all four wheels with a quoted acceleration time from zero to 100km/h in 4.0 seconds. This is an improvement of 85bhp over the outgoing 750i. The new flagship 760Li xDrive meanwhile, with its 6.6-litre turbocharged V12, develops 585 horsepower and 850Nm of torque. That’ll do zero to 100km/h in 3.8 seconds, which is just one-tenth slower than the new BMW 850i xDrive.
You can expect the 2020 BMW 7 Series to arrive in the UAE later this summer.