While things aren’t so rosy on the financial front, Jaguar Land Rover has just launched an expensive new SUV that laughs in the face of cost-cutting – say hello to the 2019 Range Rover Velar SVAutobiography Dynamic Edition
Jaguar Land Rover has had a rough year with sales in 2018 falling by nearly five percent. The company pins the blame for this poor performance on everything except its cars, citing Brexit, a China slowdown, and the anti-diesel brigade as the culprits.
In 2019 things aren’t looking likely to get much better either – JLR plans to slash 4,500 jobs as part of a cost-cutting exercise. In related news, here’s a new SUV that’s never heard of responsible budgeting.
Expected to cost up to half a million dirhams when it reaches our Middle Eastern shores later this year, the 2019 Range Rover Velar SVAutobiography adopts the suffix reserved for the poshest cars to come out of the company’s Special Vehicle Operations.
It’s basically a Velar stuffed with lots of quilted leather and brushed aluminium, as well as JLR’s 5.0-litre supercharged V8. Yes, the same one that’s been around in some form since 1997. As you can tell, Jaguar Land Rover is no stranger to cost-cutting.
Not that there is much wrong with 550 horsepower and 680Nm of torque, mind you. With an eight-speed automatic transmission and all-wheel drive, the Velar SVAutobiography does zero to 100km/h in 4.5 seconds and tops out at 274km/h, despite weighing as much as the West Midlands, or in metric terms, nearly 2.2 tonnes.
To match the rapid forward progress, engineers have fitted the car with an uprated braking system (395mm discs up front and 396mm rear discs) and the handling is improved with the addition of 21-inch wheels, although you can further ruin the ride by speccing optional 22-inch wheels.
If you want one, you’ll get to pick from six exterior colours and plenty of personalisation options, including a carbon fibre pack for the interior as a pricey extra. Converted from UK pounds, the price in the UAE should start from around AED420,000 and carry on from there depending on your penchant for contrasting stitching and diamond-turned edging.