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Why the Aston Martin Rapide E has the wrong name

Why the Aston Martin Rapide E has the wrong name

Amit Benjamin 2 years ago

The new Aston Martin Rapide E is promising, but it has one big problem – it’s got the wrong name. We have the solution, obviously.

Before we begin, let me tell you that the new Aston Martin Rapide E, which has just made its global debut at Auto Shanghai in China, has an irritating name. Bear with me. Rapide, as the astute amongst you would have no doubt already gathered, ends with an E, so the duplicate suffix is just an annoying appendage that brings nothing to the table. It sounds even sillier if you say it out loud: ‘Rapide-e’. They should have called it the ‘RapidE’. Like MettalicA. I know. Clever.


But just to be annoying I’m going to refer to the ‘Rapide-e’ with its more appropriate moniker throughout this article.

So, the RapidE is Aston Martin’s first ever all-electric car and is built at the company’s so-called home of electrification at its St Athan facility. Developed in collaboration with Williams Advanced Engineering, the RapidE’s production run will be strictly limited 155 units. Price? When anything says, ‘POA’ on the tag, you know it’s not going to be affordable.

Aston Martin Rapide E UAE

The RapidE is powered by an 800V battery, with a 65kWh capacity generating 610 horsepower and a mental 950Nm of torque. The battery sits in the same spot where the 6.0-litre V12, gearbox and fuel tank used to be, and sends all its electric petrol to two rear-mounted electric motors driving the back wheels. The RapidE’s range isn’t exactly impressive at 321km on a full charge, but, it does have “an industry-leading high-power AC on-board charger capable of recharging the battery in as little as 3 hours”. Three hours!

Aston Martin Rapide E UAE

The performance of the RapidE is fairly lukewarm with a top speed of 250km/h and the 0-100km/h sprint time of under four seconds. Those are not supercar figures. However, where the Aston Martin RapidE really takes the cake is in its, er, electrifying looks.

Aston Martin Rapide E UAE

My gosh, it looks sensational.  Gone are the traditional metal vanes replaced by a striking honeycomb front grille. And given the car’s lower cooling requirements the aero engineers were able to optimise the aperture of the frontal area to minimise airflow through the car’s body. This is turn, improves aerodynamic efficiency and increases driving range.

Aston Martin Rapide E UAE 2

Going by looks alone, this is quite possibly the most desirable electric car on sale. But that name! Aston, we know this is a production-ready model, but surely changing the badge won’t cost much.

RapidE. Take it. It’s yours.


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