It’s make-or-break time, as the new Aston Martin DBX launches into the uber-SUV market with a turbocharged V8 making over 540 horsepower
It’s like that Seinfeld episode, ‘The opposite’, when Constanza finally figures it all out. If you are a sports car manufacturer looking to double your sales, just do the opposite of what you’ve been doing for the last 100 years. Do an suv.
The new Aston Martin DBX is just such a thing, build on a dedicated new platform in wales for the sort of people that ruminate on matching picnic ware.
Going up against the Bentley Bentayga and the related Lamborghini Urus, as well as Rolls Royce’s Cullinan thing and the upcoming Mercedes-Maybach GLS 600, the Aston Martin DBX enters the exciting new world of SUVs with all the old luxuries we’ve seen Holland & Holland cram into Range Rovers back in the 1990s.
The Aston’s technical bits are enough to raise an eyebrow, but the DBX really gets going once you delve into the options list. Granted there is a turbocharged 4.0-litre V8 on board – with an Affalterbach return address – making over 540 horsepower and 700Nm of torque and driving all four wheels through a nine-speed transmission, but the press release doesn’t tell you about all the goodies, like eight-piece fitted luggage, shag rugs, brogue stitching, carbon fibre badging, event seats, and the obligatory bespoke picnic baskets. Maybe you need a ski boot warmer, a heated thermos flask, or event seating in the boot to watch people swing sticks on horses.
Sure, the DBX starts from about $230,000 (AE848,000 in the Middle East, with deliveries from Q2 2020) but none of these SUVs will leave Wales in poverty spec. In fact considering the sheer number of personalisation options – check out the configurator – it’ll be nearly impossible to see two identical cars out there.
Otherwise after 106 years of barely survinig, Aston Martin’s new opposite strategy is supposed to double sales since everyone’s in the market for about 2.2-tonnes of SUV. Despite all that weight (2,245kg to be specific) the DBX sprints from rest to 100km/h in 4.5 seconds and tops out at just over 290km/h.
For comparison the Lamborghini Urus weighs 2,200kg the Bentayga gets over 2.4 tonnes, and regarding the Rolls-Royce, let’s just say that if you attempt to loop a roundabout in the Culling it generates its own gravitational field.
If you’re quick with your money, you can secure one of the first 500 DBX models which will roll out in an exclusive new trim Aston Martin calls the ‘1913 Package’. This doesn’t mean that you get a man to walk in front of your DBX waving a flag, or a gear lever mounted on the outside of the vehicle. It’s a bunch of special badges and plaques, as well as a build book signed by Aston Martin boss Andy Palmer and design head Marek Reichman, plus an invitation to a cocktail party at the Waldorf Astoria in London. Take a sip every time someone mentions James Bond.