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Porsche is selling less and less sports cars

Porsche is selling less and less sports cars

Dejan Jovanovic 1 week ago
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Last year Porsche recorded the best-ever results in terms of sales and revenue, but the company’s 911 and 718 sports cars suffered a drop

We already speculated about this two months ago, and now that Stuttgart’s official figures are out after Porsche published its 2019 annual report we can delve deeper into the record figures.

Last year represented Porsche’s best ever sales performance with 280,000 cars delivered thanks to loads of product launches over the same period – there were the 718 GT4 and Spyder; a pair of Macans; six new Cayenne and Cayenne Coupe variants; four Panameras, six different 911 versions; and of course three all-electric options going up to the range-topping Taycan Turbo S.

2020 2019 porsche record uae 2

Overall sales went up 10 percent, revenue increased by over 10 percent, and Porsche’s global workforce grew by 10 percent too. Things are looking very rosey in Stuttgart, until you start digging. Porsche, the famous sports car maker, is selling less sports cars…

Considering the model changes that took place last year this was perhaps to be expected and 2020 was supposed to paint a clearer picture, except a virus got in the way so there might not be room for recovery this year. At first glance the figures look great – in 2019 Porsche delivered 34,800 911 models and 20,457 718 models. The year before, there were 35,573 sales of the 911 and 24,750 sales of the 718. If we look at only proper Porsches (so, no SUVs, crossovers or family sedans) this means that in 2019 the company sold 55,267 sports cars compared to the 60,323 sold in 2018.

In terms of percentages, in 2018 Porsche sports cars accounted for nearly a quarter of total sales, and last year that figure dipped to below 20 percent. What does this mean? Well, it means that Porsche, like Lamborghini, seems a bit too ready to neglect its core products in favour of SUVs. This year just keeps getting better… 

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