Maserati is rapidly losing sales, and this year the Italian luxury brand will post a fourth successive annual loss – the new Maserati MC20 needs to be a huge hit for the Trident…
This new MC20 sure is a pretty sight to behold, but delving deep behind Maserati’s doors uncovers a sad state of affairs. The legendary Italian brand is banking on the MC20 to lift its fortunes out of all the gloom, but then again no matter how good the new supercar turns out it may end up being a case of too little too late.
It wasn’t that long ago, back in 2014, when Fiat boss Sergio Marchionne claimed that Maserati would be selling 75,000 cars a year by 2018. When 2018 actually came around and went, the figure was closer to 36,000, less than half of the projected volume.
Next year it was even worse. In 2019 Maserati lost 200 million euros, and the end result was a third successive sales decline on the books with around 20,000 cars sold. The year of the Corona won’t fare any better for the Trident from Modena, and that’s putting it mildly.
Maserati could easily throw in the towel, and in desperation, rebadge a bunch of Jeeps to grow its crossover line-up in an effort to stay afloat. Instead the Italians actually made a brave effort, and the Maserati MC20 is the result.
Wishing less than 1,500kg, the mid-engined supercar packs a brand new V6 engine turbocharged to deliver 621 horsepower and 730Nm of torque. That means zero to 100km/h in 2.9 seconds and a top speed of over 325km/h. If that kind of rapid forward progress isn’t progressive enough for you, Maserati will also offer the MC20 with a fully electric drivetrain when the time is right.
Designed in Modena, the MC20 features scissor doors and aerodynamics honed in Dallara’s wind tunnel, the same company responsible for supplying race cars to every Indycar team in the series. The Italians say that careful considerations were made during development to ensure the MC20 can be offered in both coupe and convertible body styles, which should spread its appeal across more buyers since Maserati needs every customer it can get right now.
Inside the MC20 the luxurious cabin houses two large 10-inch screens, a bunch of naked carbon fibre, and a multifunctional steering wheel. At launch, buyers will be able to choose from six new colours for the MC20 all with very romantic Italian names that basically translate to white, yellow red, blue, black and grey. Available next year, the Maserati MC20 will start from $200,000, taking on some established competition such as the Audi R8 and Porsche 911, not to mention crosstown rivals like Ferrari and Lamborghini…