The new 2021 Range Rover UAE Edition celebrates 50 years of the Union, and there will only be 50 examples made
The Brits have thought of a genius way to profit from UAE National Day, the 50th anniversary of the Emirates also known as Union Day and the country’s biggest pubic holiday.
However Range Rover’s way of celebrating the occasion is pretty lame – well to be fair, at least you do get a badge on the B-pillar that looks like a cheap fridge magnet.
Over the years there have been quite a few special edition cars commemorating UAE National Day, like the Toyota Land Cruiser for the 40th anniversary, and I’m sure there are more except I can’t remember any now, but there was a Ferrari wristwatch for the 45th…
Available from all local dealerships, the 2021 Range Rover UAE Edition offers a choice of exterior paint options, “inspired by the distinctive colours and geographical landmarks of the UAE”.
Here are the landmarks they’re talking about and the associated colour:
The 18th-century Al Hosn Fort in Valorie White; Das Island in Ligurian Black; Wadi Naqab in Verbier Silver; Jebel Hafeet in Scafell Grey; the archeological site of Mleiha in Rio Gold; Hatta in Balmoral Blue; and Marsa in Velocity Blue.
If you’re a bit of a JLR anorak you’ll notice that there’s absolutely nothing special about these colours, since they’re already available with every Range Rover anyway, so really the marketing team here simply googled ‘UAE historic sites’ and then went for shisha.
There will only be 50 examples of the Range Rover UAE Edition, each of them a Vogue model with a mild-hybrid system ensuring 400 horsepower. Fitted with 22-inch diamond-turned alloys, the SUV additionally features the Black Pack, 10.2-inch rear screen and a head-up display. I guess the fridge is optional.