Polestar, a Swedish-based electric vehicle (EV) manufacturer, has made its North Carolina debut with the opening of a dealership in Charlotte. Unlike traditional car dealerships, the 2,400-square-foot Polestar location features a clean-lined, digitally-focused interior showcasing just three cars. This unique concept aims to provide a space for customers to learn about Polestar, take a test drive, and then make a purchase.
The choice to open a dealership in Charlotte was strategic for Polestar. North Carolina has seen a significant increase in EV registrations, with Charlotte alone experiencing a 50% uptick in registrations compared to the previous year. Additionally, the state is investing $109 million over five years in the development of electric vehicle charging stations, further supporting the growth of the EV market in the region.
At the Charlotte dealership, customers have the opportunity to see and test drive two of Polestar’s electric vehicles. The Polestar 2 is a performance fastback with instant torque, going from 0 to 60 mph in about 4.1 seconds. The Polestar 3, the company’s first SUV, offers a low center of gravity and improved range due to its aerodynamic design.
Polestar vehicles stand out for their combination of design, technology, innovation, and sustainability. They are the first vehicles to offer Google embedded technology, allowing drivers to use Google Assistant for various functions within the car. In terms of range anxiety, Polestar vehicles have a range of about 320 miles on a single charge and can be fully recharged in approximately 30 minutes.
Sustainability is a core value for Polestar, and the company is committed to achieving a carbon-neutral footprint by 2030. Polestar uses sustainable materials, including recycled plastics and ethically sourced leather, in its vehicle interiors.
The Charlotte dealership provides customers with the opportunity to customize their chosen models and features. Once a purchase is made, the vehicle is shipped from the New Jersey facility to the Charlotte dealership for pickup.
Overall, the opening of the Polestar dealership in Charlotte reflects the growing popularity and demand for electric vehicles in North Carolina. Polestar’s innovative approach to the car-buying experience, combined with their commitment to sustainability, sets them apart in the evolving EV market.
Sources:
– The Charlotte Observer