AW Rostamani Group (AWR), a renowned conglomerate in the UAE, is once again at the forefront of technological innovation with its latest partnership announcement. The conglomerate has joined forces with ZEEKR, a global pure electric premium vehicle subsidiary of Geely Holding Group, to bring cutting-edge electric vehicles to the local automotive landscape.
This strategic collaboration between AWR and ZEEKR represents a significant milestone in the UAE’s pursuit of sustainable mobility. The introduction of these technologically advanced vehicles aligns perfectly with the UAE government’s vision of transitioning to cleaner fuel emissions as outlined in the recent COP28 final agreement.
Rather than provide direct quotes from the stakeholders involved, it suffices to say that both parties are equally enthusiastic about this collaboration. Michel Ayat, Chief Executive Officer of Automotive at AW Rostamani Group, expressed the company’s dedication to contributing to the green mobility landscape while delivering globally-inspired products that cater to the diverse needs of their customers.
Wang (Cannon) Hao, ZEEKR MENA Regional Director, emphasized their commitment to supporting the UAE government’s electric vehicle and green mobility goals. ZEEKR aims to redefine automotive standards by introducing bold and innovative designs to the market, ensuring they align with their partner AW Rostamani Group’s legacy of understanding customer preferences and delivering exceptional experiences.
The debut of ZEEKR 001 and ZEEKR X in the UAE in March 2024 will bring smarter driving experiences to customers. These premium electric vehicles will offer luxurious interior space, innovative safety features, and world-class EV performance. To provide customers with a truly immersive experience, state-of-the-art showrooms will be opened in Abu Dhabi and Dubai. Prospective buyers will have the opportunity to test-drive the ZEEKR models and make bookings starting from March this year.
In conclusion, the partnership between AWR and ZEEKR heralds a new era in the UAE’s automotive industry. With a shared commitment to sustainability and technological innovation, they are poised to transform the market with their premium electric vehicles that combine style, performance, and environmental responsibility. The future of luxury electric mobility in the UAE has never looked more promising.
1. What is the partnership between AW Rostamani Group and ZEEKR?
The partnership between AW Rostamani Group and ZEEKR represents a collaboration to bring cutting-edge electric vehicles to the local automotive landscape in the UAE.
2. What is the significance of this partnership?
This partnership is a significant milestone in the UAE’s pursuit of sustainable mobility and aligns with the government’s vision of transitioning to cleaner fuel emissions.
3. What are ZEEKR 001 and ZEEKR X?
ZEEKR 001 and ZEEKR X are premium electric vehicles that will be introduced to the UAE market in March 2024. They offer luxurious interior space, innovative safety features, and world-class EV performance.
4. Will customers have the opportunity to test-drive the ZEEKR models?
Yes, prospective buyers will be able to test-drive the ZEEKR models at state-of-the-art showrooms in Abu Dhabi and Dubai.
5. Can customers book the ZEEKR models?
Starting from March this year, prospective buyers will also be able to make bookings for the ZEEKR models.
1. Conglomerate: A company that consists of a diverse range of businesses operating in various industries.
2. Subsidiary: A company that is owned or controlled by another company, typically called the parent company.
3. Sustainable mobility: Refers to transportation systems and practices that are designed to minimize the negative environmental, social, and economic impacts associated with transportation.
4. COP28: The 28th Conference of the Parties to the United Nations Framework Convention on Climate Change (UNFCCC), where countries come together to discuss and negotiate actions to address climate change.