Cambodia Launches First Car Brand, Targeting Local Market

Cambodia has taken a bold step in its automotive industry by introducing its very own car brand, GTV Motor. The company’s inaugural factory, commissioned in 2022, is gearing up for full-scale production of five new models specifically designed for the local market.

GTV Motor’s lineup includes the Krusar dual-cab pick-up, Soben-P minivan, and three SUVs named Kain, Caesar, and Soben. While these models may not be original designs, they are instead rebadged versions of existing cars manufactured by Chinese companies.

The move to establish GTV Motor as a government-backed initiative is in line with the Cambodian royal family’s vision of fostering growth in the automotive and electronic sectors. With support from Volkswagen, the car maker has formed a manufacturing partnership and set up branches of its GTV Automotive Research Institute in Germany, China, Japan, and Singapore.

The new factory, spanning 100,000 square meters, boasts an annual production capacity of 35,000 cars. It came to fruition after receiving approval in June 2022, with a construction cost of approximately $15.6 million.

Unlike its competitors, GTV Motor has chosen to focus on meeting the demands of the local market rather than prioritizing exports. With increased competition, the aim is to drive down new car prices and make vehicles more affordable for Cambodian buyers.

GTV Motor joins the ranks of Hyundai and Ford, who already have manufacturing facilities in Cambodia. Additionally, other major car manufacturers, including Toyota, have expressed intentions to establish their presence in the country.

The Cambodian automotive market is experiencing significant growth, with vehicle sales predicted to reach 50,000 in 2024, a substantial increase from 7,000 in 2016. The dominance of Toyota in this emerging market has been noted, followed by Mitsubishi and Changan from China. Popular vehicle types in Cambodia include SUVs and minivans, reflecting the preferences of local consumers.

As Cambodia takes the leap into its own car manufacturing, the introduction of GTV Motor brings excitement and opportunities for the country’s automotive industry. With a focus on affordability and catering to local needs, GTV Motor aims to make a lasting impact on the Cambodian market.

Frequently Asked Questions:

1. What is GTV Motor?
GTV Motor is a car brand established in Cambodia that aims to manufacture and produce cars for the local market.

2. What models are included in GTV Motor’s lineup?
GTV Motor’s lineup includes the Krusar dual-cab pick-up, Soben-P minivan, and three SUVs named Kain, Caesar, and Soben.

3. Are GTV Motor’s car models original designs?
No, the car models offered by GTV Motor are rebadged versions of existing cars manufactured by Chinese companies.

4. Why did GTV Motor establish a manufacturing partnership with Volkswagen?
GTV Motor formed a manufacturing partnership with Volkswagen to receive support and expertise in the automotive industry. They have also set up branches of the GTV Automotive Research Institute in Germany, China, Japan, and Singapore.

5. What is the production capacity of GTV Motor’s factory?
The factory has an annual production capacity of 35,000 cars and spans 100,000 square meters.

6. Is GTV Motor focused on exports or the local market?
Unlike its competitors, GTV Motor has chosen to prioritize meeting the demands of the local market over exports. Their aim is to drive down new car prices and make vehicles more affordable for Cambodian buyers.

7. Who are GTV Motor’s competitors in Cambodia?
GTV Motor joins the ranks of Hyundai and Ford, who already have manufacturing facilities in Cambodia. Other major car manufacturers, including Toyota, have expressed intentions to establish their presence in the country as well.

8. What is the predicted growth in vehicle sales in Cambodia?
Vehicle sales in Cambodia are predicted to reach 50,000 in 2024, a substantial increase from 7,000 in 2016. Toyota dominates the market, followed by Mitsubishi and Changan from China.

9. What are the popular vehicle types in Cambodia?
SUVs and minivans are popular vehicle types in Cambodia, reflecting the preferences of local consumers.

10. What is GTV Motor’s goal in the Cambodian market?
GTV Motor aims to make a lasting impact on the Cambodian market by focusing on affordability and catering to local needs.