Ceer Collaborates with Siemens to Revolutionize Electric Vehicle Manufacturing in Saudi Arabia

Ceer, Saudi Arabia’s pioneering electric vehicle (EV) brand, has announced a groundbreaking partnership with Siemens, a global leader in automation and digital industries. This collaboration will revolutionize automotive manufacturing in the country by implementing a state-of-the-art automation system at Ceer’s manufacturing facility in King Abdullah Economic City. The introduction of Siemens’ advanced technologies is expected to contribute an additional $8 billion to Saudi Arabia’s GDP by 2034, enhancing the Kingdom’s economic growth and positioning it as a key player in the global EV industry.

The core objective of this agreement is the integration of Siemens Digital Industries’ innovative solutions, enabling Ceer to streamline its operations through digitization and automation. By implementing this cutting-edge system, Ceer aims to enhance productivity, efficiency, and quality control, while also addressing the growing demand for electric vehicles in Saudi Arabia. To facilitate knowledge transfer and harness local talent, Siemens will provide comprehensive training programs to 100 engineers at Ceer. This initiative will equip them with the necessary expertise to leverage Siemens’ advanced technologies and drive innovation in the automotive sector.

Jim DeLuca, CEO of Ceer, emphasized the significance of this collaboration, stating, “Our partnership with Siemens is a major milestone that aligns with Ceer’s vision of establishing Saudi Arabia as a global leader in the EV industry. By deploying state-of-the-art technologies, we will optimize our manufacturing processes, meet our ambitious production targets, and introduce Ceer’s diverse portfolio of vehicles to the market.”

Central to Ceer’s manufacturing operations will be Siemens’ concept of “Totally Integrated Automation.” This comprehensive system will control and oversee all aspects of production at Ceer’s facility, including the automation of factory operations such as robot integration and conveyor lines. The implementation of Siemens Simatic Controllers will further ensure efficient and safe operations.

Fawwaz Alshammari, SVP and Country Head of Digital Industries at Siemens Saudi Arabia, expressed the company’s dedication to supporting the growth of the automotive manufacturing sector in Saudi Arabia. He stated, “Siemens is committed to driving sustainable growth in the Kingdom through the localization of advanced technologies and the development of local talent across various sectors.”


Q: What is Ceer?
A: Ceer is Saudi Arabia’s first electric vehicle brand.

Q: What is the collaboration between Ceer and Siemens?
A: Ceer has entered into a direct sourcing agreement with Siemens for an advanced automation system for its manufacturing facility in Saudi Arabia.

Q: How will this collaboration impact Saudi Arabia’s economy?
A: The collaboration is projected to contribute an additional $8 billion to Saudi Arabia’s GDP by 2034.

Q: What is the objective of the collaboration?
A: The collaboration aims to enhance automotive manufacturing in Saudi Arabia through digitization, automation, and the development of a competent local workforce.

Q: How will Siemens’ technologies be integrated into Ceer’s operations?
A: Siemens’ “Totally Integrated Automation” concept will be central to controlling and driving production at Ceer’s manufacturing facility, streamlining operations and enhancing efficiency.