Fisker Inc, a leading electric vehicle manufacturer based in California, has unveiled its revamped distribution strategy aimed at significantly increasing sales and deliveries of its all-electric Fisker Ocean SUV. Under the updated strategy, the company set a new delivery milestone, successfully delivering 107 vehicles, amounting to over $7.5 million in revenue.
To enhance its distribution capabilities, Fisker has implemented several key changes. It has established its own delivery locations, expanded its workforce, and collaborated with multiple transportation partners to facilitate the rapid deployment of Fisker Oceans to customers.
One notable feature of the distribution strategy is Fisker Direct, an offering that allows customers residing within a 60-mile radius of a Fisker fulfillment location to have their vehicles delivered directly to their doorstep. This eliminates the need for additional transportation and eases the purchasing process.
Henrik Fisker, the CEO of Fisker Inc, expressed confidence in the effectiveness of the new distribution strategy, stating, “This result proves that our new distribution strategy is working.” He further reiterated that the pace of deliveries is expected to accelerate, with regular updates planned for the remainder of 2023. Fisker expressed gratitude to customers for their patience during the ramp-up phase.
Despite recent challenges, Fisker shares showed a positive performance, trading 2.1% higher in premarket trade at US$2.87. The boost in sales and delivery strategy comes in light of Fisker’s decision to reduce its production guidance for 2023 to a range of 13,000 to 17,000 electric vehicles, down from the previous estimate of 20,000 to 23,000.
With a strong commitment to enhancing customer experience and streamlining distribution, Fisker Inc aims to solidify its position in the competitive electric vehicle market.
Frequently Asked Questions (FAQ)
1. What is Fisker Inc?
Fisker Inc is an electric vehicle manufacturer based in California, United States. The company specializes in producing all-electric SUVs and is known for its flagship model, the Fisker Ocean.
2. What is Fisker Direct?
Fisker Direct is a unique offering by Fisker Inc that allows customers living within a 60-mile radius of a Fisker fulfillment location to have their purchased vehicle delivered directly to them, eliminating the need for additional transportation.
3. What is Fisker Ocean?
Fisker Ocean is an all-electric SUV manufactured by Fisker Inc. It is designed to be environmentally friendly while offering advanced technological features and a stylish design.
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