A recent study conducted by VinFast and The Harris Poll reveals that over 50% of internal combustion engine (ICE) drivers in the United States are interested in purchasing an electric vehicle (EV) for their next vehicle. Additionally, the study found that 85% of current EV drivers would likely choose another EV if it had all the features they desired. These findings indicate a significant increase in demand for EVs compared to the previous year.
However, the study also highlights that only 9% of respondents currently drive an EV, suggesting that there is still a long way to go for widespread adoption of electric vehicles in the country. One of the main factors driving interest in EVs among potential buyers is their environmental impact, with 70% of respondents agreeing that EVs play a crucial role in creating a greener future.
In terms of pricing, the study found that the potential for gas savings outweighed cost concerns for many respondents. Around 62% of participants stated that they would consider buying or leasing an EV to save money on fuel costs. Affordability was cited as a factor dissuading 55% of ICE drivers from switching to an EV.
The study also revealed the most sought-after features in a new EV, including affordability, charging convenience, safety, warranty and service, driving technology, and visual design. Respondents also expressed interest in seating options, storage capacity, body styles, and colors.
VinFast, a Vietnam-based automaker, conducted the study as part of its efforts to expand its presence in the U.S. market. The company recently delivered its first batch of cars to the U.S. and has begun construction on a production facility in North Carolina. The factory, expected to open in 2025, aims to have a capacity of 150,000 vehicles per year.
As the demand for EVs continues to grow, repair centers are also preparing for the shift. Some repairers have joined VinFast’s certified repair network to cater to the expected increase in demand for EV repairs. Kelvin Campbell, who runs Chapman Auto Body team in Nova Scotia, advises other repair centers to join EV certification networks to stay competitive in the evolving market. He emphasizes the importance of having the right equipment and knowledge to safely and effectively repair EVs.
VinFast has also announced that I-CAR’s Gold Class shop-level credentialing will be a requirement for its U.S. repair network. This certification ensures that collision centers are equipped with the necessary skills and expertise to restore vehicles to pre-accident condition.
In conclusion, the study demonstrates a growing interest in electric vehicles among U.S. drivers. Factors such as environmental impact, gas savings, and desirable features contribute to this increased demand. As automakers like VinFast work to meet this demand, repair centers must also adapt and invest in the necessary training and equipment to effectively repair EVs.
Sources:
– VinFast and The Harris Poll Study
– AAA Study on EV Adoption
– VinFast’s North Carolina Production Facility Construction
– Repairer Driven News article on repairers preparing for EV growth
– VinFast’s OEM shop certification requirements