The 2024 Ford F-150: A Redesigned Logo for a Classic Truck

The 2024 Ford F-150 pickup truck is making waves with its new design, and it’s not just about the tailgate or grille. One of the key changes is the redesigned Ford logo featured on the front of the truck. The familiar script in an oval has been replaced with a simple, bold font. According to Mike Levine, Ford North America product communications director, this change creates cleaner and crisper Blue Oval branding that is easier to see from a distance. The removal of the chrome surround puts the focus entirely on the Ford brand.

The new logo pays homage to the iconic Ford vehicles of the past. The script-in-oval logo first appeared on the 1928 Model A’s radiator, and it has been a symbol of the Ford brand ever since. Anthony Lo, Ford chief design officer, explains that the updated Blue Oval on the new F-150 maintains a connection to the brand’s heritage, but with improved legibility and focus. The Ford script is now easier to read, even from a distance.

Ford unveiled the 2024 F-150 at Hart Plaza in Detroit on September 12, preceding the North American International Detroit Auto Show. While the F-150 is available in both gasoline-powered and all-electric versions, Ford CEO Jim Farley anticipates significant sales growth for the F-150 hybrid, which combines a gasoline engine with an electric motor for enhanced efficiency. The hybrid model offers versatility, whether it’s powering tools on a work site or providing electricity during a power outage.

The starting price for the 2024 F-150 is $36,570, with an additional $1,995 in destination and delivery fees. The range includes various configurations, from the base XL regular cab to the high-performance Raptor R, which starts at $111,550.

It’s important to note that this logo change applies only to the vehicles and is not a corporate logo change. Ford has made this update to its iconic trucks while maintaining the integrity of the Blue Oval emblem. In contrast to General Motors, which faced backlash for its recent corporate logo change, Ford’s redesign focuses solely on the trucks themselves.


– Detroit Free Press

– Ford North America product communications director Mike Levine

– Ford chief design officer Anthony Lo

– Ford CEO Jim Farley

Contact Phoebe Wall Howard: 313-618-1034 or [email protected].

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