Jeep India Focuses on Electric Vehicles and Localization Strategies

Jeep India, a subsidiary of the Stellantis automotive group, is placing significant emphasis on electric vehicles (EVs) in the Indian market. The company is currently evaluating different options for electrification as it works towards finalizing its EV strategy for the domestic market.

Aditya Jairaj, Head of Jeep India Operations and Deputy Managing Director at Stellantis India, stated that the customer’s needs are at the center of their decision-making process. Globally, Jeep has been expanding its EV portfolio, and the company aims to bring these options to the Indian market.

In addition to their focus on EVs, Jeep India has set an ambitious goal of achieving more than 90% localization for its compact SUV, the Jeep Compass, within the next three years. Localization refers to the process of producing components and parts locally, reducing dependence on imports.

The company operates a manufacturing facility in Ranjangaon, Pune district, through a joint venture with Tata Motors. Jeep India aims to increase localization by 40% for the next generation of products, compared to the current 70% level. This increased localization is crucial for the company and represents a key focus.

Aditya Jairaj emphasized that their localization efforts are not only for India but are also aimed at catering to the global market. Jeep India exports vehicles like the Jeep Compass and Jeep Meridian to markets such as Japan and Australia. Exporting not only helps scale operations but also provides a competitive edge in terms of cost-efficiency.

As Jeep India continues to assess options for electrification and focus on increasing localization, they remain committed to meeting the diverse needs of customers in the Indian market. These strategic initiatives align with the company’s long-term goals and emphasize their commitment to sustainable mobility.

– PTI (Press Trust of India)
– Jeep India Operations and Deputy Managing Director at Stellantis India