Mercedes-Benz India has announced its plans to introduce three to four new electric vehicles (EVs) in the country over the next 12 to 18 months. The first of these models will be the all-new EQE SUV, with the remaining models yet to be revealed. It is speculated that one of the upcoming EVs could be the electric version of the successful GLC SUV, the EQC.
The luxury automaker aims for 25% of its car sales in India to be electric vehicles within the next three years, a significant increase from the current figure of 3-4%. The recently launched EQS sedan and EQB SUV, along with the upcoming EQE SUV, are key components of Mercedes-Benz’s strategy to achieve this goal. They may also introduce other EVs in the future.
It is unclear whether the EQE SUV will be imported as a completely built unit (CBU) or manufactured locally in India. The manufacturing strategy will have an impact on the pricing of the electric SUV, which is expected to compete with rivals such as the BMW iX and Audi Q8 e-tron, both priced at over ₹1 crore. The existing Mercedes-Benz EVs in India, the EQB and EQS, are priced at ₹77.50 lakh and ₹1.59 crore, respectively.
By launching the EQE SUV, Mercedes-Benz aims to strengthen its position in the luxury electric car market in India. It will join the already launched EQS sedan and EQB SUV, providing the German luxury brand with a three-product lineup. This move will help Mercedes-Benz compete against rivals such as Audi, BMW, and Volvo, who have also introduced their EVs in the country.
Sources: Mercedes-Benz India, IST
Note: The source article seems to be fictional as it is dated September 15, 2023. However, the information provided has been used to create a new article.