Audi’s highly anticipated electric SUV, the Q6 e-tron, is facing delays due to software problems. This setback is also affecting the release dates of other important models from the Ingolstadt automaker, including the A6 e-tron battery sedan and the Q8 e-tron SUV. According to insiders, Audi will be launching nearly half a dozen models later than originally planned.
The new CEO of Audi, Gernot Döllner, is reportedly behind these delays, aiming to realign the Volkswagen subsidiary. Döllner, a trusted confidant of Volkswagen CEO Oliver Blume, is pushing for rapid changes and adopting a confrontational approach to achieve his goals.
The Q6 e-tron, which was originally scheduled for release two years ago, is now expected to hit the market in the summer of 2024. This postponement is causing a ripple effect, leading to the entire model offensive being delayed “by months.” The A6 e-tron is now set to be unveiled in May and enter production in November, while the release date of the wagon version remains uncertain.
Interestingly, the Q8 e-tron, originally slated for a 2026 release, is now undergoing a redesign so that it can also serve as the basis for a sporty SUV from its sister brand, Volkswagen. This new SUV is intended to replace the VW Atlas, which is currently only available in the US and China.
According to sources within Audi’s supervisory board, software issues are not the sole cause of the delays. The automaker also aims to “decentralize” its model launch plans in order to relieve pressure within the organization. Internal documents reviewed by Handelsblatt, a leading German business newspaper, indicate that there are numerous challenges across the board, affecting both electric and combustion engine vehicles.
Q: Which Audi electric models are facing delays?
A: The Q6 e-tron, A6 e-tron, and Q8 e-tron models are all experiencing delays.
Q: What is the reason behind these delays?
A: Software problems and the desire to reorganize model launch plans are the key factors contributing to the delays.
Q: When will the Q6 e-tron be released?
A: The Q6 e-tron is now expected to be launched in the summer of 2024, two years later than originally planned.
Q: Are there any changes to the Q8 e-tron’s design?
A: Yes, the Q8 e-tron is undergoing a redesign to accommodate a sporty SUV model for Volkswagen.
– Handelsblatt: (URL of domain)