Polestar, the luxury electric vehicle manufacturer, is leveraging transparency in its manufacturing and operations to differentiate itself from other EV makers. The Gothenburg-based automaker, a joint venture between Volvo and Geely, has recognized the demand for sustainability information from customers and has taken steps to provide that data.
One way Polestar is addressing this demand is through its partnership with Circulor, a London company that uses blockchain technology to track the components used in Polestar vehicles and calculate the carbon emissions generated throughout the supply chain. By tracing materials back to their source, Polestar aims to ensure they are not sourced from countries that neglect labor rights and environmental protections.
Circulor employs a variety of methods to track each shipment, ranging from precise geolocation to verifying delivery times and weights. The data is stored on a private blockchain, providing security and confidentiality. The information collected by Circulor is used by Polestar to create Product Sustainability Declarations and Life Cycle Assessments for its vehicles. These reports outline supply-chain risks and compute the carbon footprint of each car, helping consumers better understand the environmental impact of their purchase.
In addition to meeting consumer demands, government regulations have also played a role in driving supply-chain transparency. For example, the European Union recently adopted battery regulations that require manufacturers to report data points such as recycled content and carbon footprints. Polestar’s early adoption of transparency initiatives positions the company well to comply with these regulations.
Overall, Polestar’s commitment to transparency through data reports on sustainability is a commendable effort to provide consumers with the information they need to make informed decisions about their car purchases. By partnering with Circulor and embracing regulation, Polestar demonstrates its dedication to sustainability and accountability.
– TechBBQ conference