Tata Motors is set to open exclusive electric vehicle (EV) dealerships in India as part of its plan to expand its EV ecosystem. The company, which recently rebranded its EV business as Tata.ev, aims to test the waters by opening a few EV-only showrooms in a phased manner, starting this year. The move comes as Tata Motors seeks to provide a specialized experience for EV customers, recognizing that their needs differ from those of buyers of internal combustion engine (ICE) vehicles.
Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, indicated that the company plans to open up to five EV-exclusive dealerships in the initial phase. The success and learnings from these experimental outlets will shape the strategy for subsequent phases. Currently, Tata Motors offers three electric vehicles in its passenger vehicle lineup, including the Tiago EV, Tigor EV, and Nexon EV. These EVs are currently sold alongside the company’s ICE vehicles in the same dealerships.
Chandra highlighted the need for investments in the exclusive EV network, suggesting that the channel partners would bear most of the channel investment. However, there will be a greater investment required to provide a more sophisticated and enhanced experience for EV customers. This will include the installation of chargers at the EV dealerships.
The recent launch of the 2023 Tata Nexon EV facelift further underscores Tata Motors’ commitment to the EV market. The updated version of the electric SUV features design and styling updates, along with improved creature comforts and smarter technology. The Nexon EV is available in both Mid- and Long-Range models, with the latter offering an increased ARAI-certified range of 465 km.
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