Nissan recently announced that the all-wheel-drive and traction control systems in the Nissan Ariya received an award. While the company put out a press release, it failed to provide any substantial information about why their system is better than the competition. The accompanying video, while visually appealing, lacked substance and only highlighted the benefits of the system without explaining its unique features.
This kind of marketing strategy is unfortunately common in the automotive industry. Many car commercials focus on the excitement and aesthetics of the vehicle, without diving deeper into its technology or advantages. Nissan’s press release and video fell into the same trap, leaving automotive writers and readers without the necessary information to make an informed decision.
However, for readers who are interested in the details, let’s take a deeper dive into how all-wheel-drive systems with traction control work. In traditional systems, one motor powers two wheels through gears. To allow for different wheel speeds during turns or bumps, differentials were invented. These differentials can be open, limited slip, or locking, depending on the level of slip control required.
In modern vehicles, advancements in technology have made mechanical slip-limiting technology largely unnecessary. With computer-controlled engine power, braking systems, and wheel speed sensors, most vehicles can use an open differential and rely on braking to control wheel slip. By slowing down a slipping wheel with the brake, power is redirected to the wheel with better traction.
While Nissan’s e-4orce system has its merits, it would have been more informative if the press release had discussed these technical details. Providing readers with a deeper understanding of the system would have added value and allowed them to make an informed decision.
In conclusion, Nissan missed an opportunity to provide substantial information about their all-wheel-drive and traction control systems. By focusing on superficial marketing strategies, they failed to engage readers and automotive writers who seek in-depth analysis.