General Motors’ Cruise Takes Steps to Reassure Public Amid Safety Concerns

General Motors’ self-driving car subsidiary, Cruise, has recently implemented several measures to restore confidence in the safety of its autonomous vehicles after a series of concerning incidents. In response to an accident on October 2nd, in which a Cruise self-driving car struck a pedestrian, the company has suspended all supervised self-driving car trips and launched a comprehensive safety review.

To address public concerns and rebuild trust, Cruise has announced a temporary pause on supervised and manual operations of its autonomous vehicles in the United States, affecting approximately 70 vehicles. The company intends to utilize this pause to conduct a complete safety evaluation. While supervised operation signifies autonomous driving with a safety driver present to intervene if necessary, the manual mode refers to regular driver activity.

During this pause, Cruise will continue operating its self-driving cars in controlled training environments and maintain an active simulation program to advance technology. The company has also taken steps to improve safety by voluntarily recalling its vehicles, seeking the expertise of independent safety consultants, and exploring measures to enhance safety operations and culture.

Cruise will expand its ongoing collaboration with engineering consulting firm Exponent to conduct a comprehensive review of the company’s safety systems and technology. Furthermore, the company plans to hire an independent safety expert to conduct a thorough assessment of Cruise’s safety operations and culture. These actions demonstrate Cruise’s commitment to prioritizing safety and restoring public confidence.

Despite these challenges, General Motors remains committed to Cruise’s success. The company has invested approximately $8 billion in Cruise since acquiring it in 2016, and GM spokesperson Aimee Ridella reinforces the company’s dedication to autonomous vehicle technology and Cruise’s mission.

While Cruise leaders have made ambitious revenue projections, with promises of $1 billion in annual revenue by 2025 and $50 billion by 2030, industry experts assert that a return on GM’s investment may be several years away due to the recent setbacks.


1. Has Cruise suspended its self-driving operations?

Yes, Cruise has temporarily paused its supervised and manual operations of autonomous vehicles in the United States. This decision was made to ensure a comprehensive safety review and rebuild public trust.

2. What steps has Cruise taken to improve safety?

Cruise has voluntarily recalled its vehicles and engaged an independent engineering consulting firm, Exponent, to analyze safety systems and technology. The company also plans to hire an independent safety expert to assess its safety operations and culture.

3. Is General Motors still committed to Cruise’s success?

Yes, General Motors remains steadfast in its commitment to Cruise, having invested around $8 billion in the company. GM believes in the transformative potential of autonomous vehicle technology and Cruise’s mission.

4. When will Cruise resume its operations?

Cruise has not provided a specific timeline for resuming operations. The temporary pause on self-driving car trips will continue until the completion of the safety review and the company’s confidence in the safety of its vehicles.